For Purina, we had an ongoing series of pet life hacks and DIY solves for common pet related issues. Cats like to use potted plants as a litter box on occasion, so we got some advise from an expert at Purina on how to keep them out. Apparently, cats don’t like the smell of citrus. The result is this helpful tip presented as a fun stop motion video.
Role: Producer/Art Director
This was an idea of mine, that was story boarded out with our videographer/editor and a Creative Director. We picked up a plant and some lemons, then shot it with natural light in a about two hours. The sequence was put together and edited by the end of the day.