Beneful food asked us to find fun ways to feature the food and speak to the brand’s philosophy of “Healthy with a side of Happy”. This is an example of one way we solved this without just showing product in a bag or bowl.
Role: Producer This piece was conceived, shot and approved in two days. I organized it, found talent and a location on site at Purina to shoot it and wrangled the dogs. The shoot itself took about 30 min. and the first cut was shown to the client about 2 hours after that. It was approved the next day.
